{"title":"Scrunchie is Back!","description":"\u003cp\u003e\u003cspan\u003e\"At Scrunchie is Back, I take\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003ethe time\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e.\u003cbr\u003eTime to do it right.\u003cbr\u003eTime to create accessories that last, far from rushed trends.\u003cbr\u003eI waited six years before offering the pieces for resale.\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBut if time guides me,\u003cbr\u003e\u003cstrong\u003ethe\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003egame\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eis never far away.\u003cbr\u003eI like to imagine new accessories,\u003cbr\u003eand invent words to name them — Foulchies, Bichous ®…\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAnd if Scrunchie is Back was born from a desire to reinvent the hair accessory,\u003cbr\u003eI also want to honor\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003ethe know-how\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003ethat precedes us.\u003cbr\u003eI work with French companies, sometimes labeled Living Heritage Companies,\u003cbr\u003etrue guardians of a precious craft,\u003cbr\u003ewhich perpetuate ancient gestures and bring territories to life.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eIn this same logic, the\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003elocal\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003edimension\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eis essential.\u003c\/span\u003e\u003cbr\u003eI always choose to produce as close as possible,\u003cbr\u003ein an intuitive and coherent way.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eScrunchie is Back\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eis a dialogue between innovation and tradition,\u003cbr\u003eat human height, and at the pace of time.\"\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMary, founder.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"bichous-glittery-hair-accessory","title":"Bichous Glittery Scrunchie","description":"\u003cp\u003e\u003cspan\u003eMade in France with a high-quality elastic band, both flexible and durable, this accessory was designed to replace the black elastic band that we always keep on our wrists. It can be worn like an elegant piece of jewellery, while offering the freedom to hold your hair in place at any time.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe shorter bracelet version slips naturally around the wrist and seamlessly integrates into your everyday life. The longer version, on the other hand, lends itself to bolder, oversized attachments.\u003c\/span\u003e\u003c\/p\u003e","brand":"scrunchie is back","offers":[{"title":"Default Title","offer_id":56809822224728,"sku":null,"price":35.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2137\/3307\/files\/bichou_noir_paillette_1080x_27700484-b8b2-4eee-a698-c62081a8ea5c.webp?v=1772206658"},{"product_id":"bichous-coloured-and-gold-scrunchie-other-colours","title":"Bichous Coloured and Gold Scrunchie (Other Colours)","description":"\u003cp\u003e\u003cspan\u003eMade in France with high-quality, ultra-resistant elastic, this bichou can be worn in different ways: around the wrist like a bracelet, around the neck like a necklace, or in the hair, to hold your different hairstyles. The stainless steel beads guarantee color retention over time.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe bichou necklace, due to its length, provides a more visible hair accessory than the bichou bracelet, which is naturally more discreet due to its size.\u003c\/span\u003e\u003c\/p\u003e","brand":"scrunchie is back","offers":[{"title":"Electric Blue","offer_id":56809945334104,"sku":null,"price":35.0,"currency_code":"EUR","in_stock":true},{"title":"Taupe","offer_id":56809945366872,"sku":null,"price":35.0,"currency_code":"EUR","in_stock":true},{"title":"Ecru","offer_id":56809945399640,"sku":null,"price":35.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2137\/3307\/files\/IMG_9019_1080x_e621ccb8-0c51-4816-8cf3-e5e28692d837.webp?v=1772210280"},{"product_id":"bichous-pearl-scrunchie","title":"Bichous Pearl Scrunchie","description":"\u003cp\u003e\u003cspan\u003eMade in France with a high-quality elastic band, both flexible and durable, this accessory was designed to replace the black elastic band that we always keep on our wrists. It can be worn like an elegant piece of jewelry, while offering the freedom to hold your hair in place at any time.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe shorter bracelet version slips naturally around the wrist and seamlessly integrates into your everyday life. The longer version, on the other hand, lends itself to bolder, oversized attachments.\u003c\/span\u003e\u003c\/p\u003e","brand":"scrunchie is back","offers":[{"title":"Default Title","offer_id":56810048553304,"sku":null,"price":28.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2137\/3307\/files\/scrunchieisbackcollierperlesnacreesenformedemures_1080x_7de8894c-cdb4-41c2-a34f-90e8fb2e5d93.webp?v=1772213593"},{"product_id":"bichous-mother-of-pearl-scrunchie","title":"Bichous Mother of Pearl Scrunchie","description":"\u003cp\u003eMade in France with high-quality, ultra-resistant elastic, this bichou can be worn in different ways: around the wrist like a bracelet, around the neck like a necklace, or in the hair, to hold your different hairstyles. The stainless steel beads guarantee color retention over time.\u003c\/p\u003e\n\u003cp\u003eThe bichou necklace, due to its length, provides a more visible hair accessory than the bichou bracelet, which is naturally more discreet due to its size.\u003c\/p\u003e","brand":"scrunchie is back","offers":[{"title":"Default Title","offer_id":56810054156632,"sku":null,"price":35.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2137\/3307\/files\/scrunchieisbackbichoubeigeaccessoirecheveux2_1080x_75e6c51d-9822-40ae-954c-3b7a195d6ff1.webp?v=1772213822"},{"product_id":"bichous-gold-chain-scrunchie","title":"Bichous Gold Chain Scrunchie","description":"\u003cp\u003e\u003cspan\u003eMade in France with a high-quality elastic band, both flexible and durable, this accessory was designed to replace the black elastic band that we always keep on our wrists. It can be worn like an elegant piece of jewelry, while offering the freedom to hold your hair in place at any time.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe shorter bracelet version slips naturally around the wrist and seamlessly integrates into your everyday life. The longer version, on the other hand, lends itself to bolder, oversized attachments.\u003c\/span\u003e\u003c\/p\u003e","brand":"scrunchie is back","offers":[{"title":"Default Title","offer_id":56810059497816,"sku":null,"price":39.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2137\/3307\/files\/scrunchie_is_back_bracelet_chouchou_chaine_bichou_dore_1080x_bcf82b93-6879-4949-a86d-eaf724f82914.webp?v=1772214062"},{"product_id":"bichous-golden-woven-scrunchie","title":"Bichous Golden Woven Scrunchie","description":"\u003cp\u003e\u003cspan\u003eMade in France with a high-quality elastic band, both flexible and durable, this accessory was designed to replace the black elastic band that we always keep on our wrists. It can be worn like an elegant piece of jewelry, while offering the freedom to hold your hair in place at any time.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe shorter bracelet version slips naturally around the wrist and seamlessly integrates into your everyday life. The longer version, on the other hand, lends itself to bolder, oversized attachments.\u003c\/span\u003e\u003c\/p\u003e","brand":"scrunchie is back","offers":[{"title":"Default Title","offer_id":56810062578008,"sku":null,"price":39.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2137\/3307\/files\/D882A7DF-0570-46FA-B6A7-DA8205FDB93E_1080x_58d1c27c-593c-4b88-a67f-3e7af9472641.webp?v=1772214202"},{"product_id":"bichous-glitter-donut-scrunchie","title":"Bichous Glitter Donut Scrunchie","description":"\u003cp\u003eMade in France with a high-quality elastic band, both flexible and durable, this accessory was designed to replace the black elastic band that we always keep on our wrists. It can be worn like an elegant piece of jewelry, while offering the freedom to hold your hair in place at any time.\u003c\/p\u003e","brand":"scrunchie is back","offers":[{"title":"Default Title","offer_id":56810068279640,"sku":null,"price":39.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2137\/3307\/files\/scrunchie_is_back_bichou_donuts_glitter_beige_1080x_0445e085-a766-4f9c-a6ba-bd8393c01236.webp?v=1772214441"},{"product_id":"bichous-golden-woven-fuschia","title":"Bichous Golden Woven Fuschia Scrunchie","description":"\u003cp\u003e\u003cspan\u003eMade in France with a high-quality elastic band, both flexible and durable, this accessory was designed to replace the black elastic band that we always keep on our wrists. 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